Leading end-to-end creative direction for one of India's premier jewellery brands — from concept to execution across all digital and physical touchpoints.

• Lead creative direction across website, social media, and organic content platforms.
• Define visual strategy, brand voice, and content standards for all digital channels.
• Direct and manage shoots including product photography and model shoots.
• Oversee website UI consistency and brand environment cohesion across all touchpoints.
• Collaborate with marketing, product, and dev teams to deliver campaign-ready assets on time.

Managed creative output across a portfolio of major Indian and global brands, building digital-first visual identities and high-impact campaign work at scale.

• Managed creative for flagship brands including Revolt, RattanIndia, TCS, and Magnifi.
• Developed campaign concepts and digital-first visual systems from brief to final delivery.
• Ensured cross-platform brand consistency across web, social, and print.
• Translated marketing strategies into high-impact creative execution with measurable results.
• Designed 15+ international event booths and 20+ magazine ads for SportsPro and others.

Delivered enterprise-grade UI design for Adobe platform-based projects, working closely with cross-functional engineering and product teams.

• Designed and implemented UI components aligned with Adobe enterprise standards.
• Collaborated with cross-functional teams for pixel-perfect design-to-development handoff.
• Maintained UI consistency and accessibility standards across web modules.
• Contributed to design system documentation and component library maintenance.